When I create taglines, I follow a three-step formula: Elaborate, Eliminate, and Play. Let me demonstrate by creating a tagline for TikTok.

First, I elaborate by writing everything that comes to my mind about the brand. For example, TikTok is a short-form video app that brings people together to share their creativity, humor, and talents. Users from all around the world post and engage with entertaining content every day. The platform offers various effects, filters, and challenges to inspire users to create and participate in trending videos.

Next, I eliminate unnecessary words and choose 10-15 essential ones. From that paragraph, I've chosen: creativity, humor, talents, world, everyday, engaging, entertaining, content, effects, filters, challenges, trending, and videos.

Finally, I play around with these words to create potential taglines:

1. Unleash Your Creativity.

2. Every Day is a Trend.

3. Engage, Entertain, Inspire.

4. World of Talents and Humor.

5. Capture the Moment, Trend the World.

6. Creativity at Your Fingertips.

7. Dive into the Trending Waves.

8. Share Your Story, One Video at a Time.

9. Where Challenges Meet Creativity.

10. Discover the World in Seconds.

11. Laugh, Create, Connect.